Privacy Policy

Last Updated: May 15, 2023

BusDhabi Transit Card Services ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our transit card services, visit our website at busdhabi.shop, or use our mobile application.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

Information We Collect

We may collect several types of information from and about users of our Services, including:

• Personal Information: This includes your name, postal address, email address, telephone number, Emirates ID number (optional), and payment information when you apply for a card, recharge your balance, or use our services.
• Transit Usage Data: Information about how you use our transit services, including journey details, boarding and alighting locations, time of travel, and fare payments.
• Card Transaction Data: Records of all transactions related to your transit card, including top-ups, refunds, and journey payments.
• Device Information: Information about the device you use to access our website or mobile application, including hardware model, operating system, unique device identifiers, and mobile network information.
• Location Data: With your consent, we may collect precise location data when you use our mobile application for route planning purposes.
• Usage Data: Information about how you use our website and mobile application, including pages visited, time spent on pages, and other usage patterns.

How We Use Your Information

We may use the information we collect from you for various purposes, including to:

• Process your card applications and provide you with the requested services
• Manage your transit card account and process transactions
• Facilitate and track your journey through the transit network
• Communicate with you about your account, including balance notifications and service updates
• Improve our services and develop new features
• Analyze usage patterns to optimize routes and service frequency
• Provide customer support and respond to inquiries
• Send you marketing communications about relevant services or promotions (with your consent)
• Detect, prevent, and address technical issues, fraud, and security incidents
• Comply with legal obligations and enforce our terms of service

Disclosure of Your Information

We may disclose personal information that we collect or you provide:

• To Service Providers: We may share your information with third-party vendors, service providers, and contractors who perform services on our behalf.
• To Transport Authorities: We may share anonymized travel data with local transport authorities to improve service planning.
• For Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• For Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.

Data Security

We have implemented appropriate technical and organizational measures to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to object to processing of your personal information
• The right to data portability
• The right to withdraw consent at any time, where we rely on consent to process your information

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and mobile application and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary actions.

Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

BusDhabi Transit Card Services
Al Wahda Mall, Level 2
Hazza Bin Zayed Street
Abu Dhabi, UAE

Email: [email protected]
Phone: +971-2-555-8765